piracy

Music download & piracy have been in the sphere for quite some time now.  It causes lots of people to get what they want (easily) – music for free thus making it impossible for music companies to (supposedly) make the amount of cash they want to.

Have you ever tried to convince your organization that some behavior they have is just plain wrong? That they must change their ways and attitude?

Solely focusing on one message, in one channel, may create the opposite reaction to what you want. As an example, take a look at this poster (from Imageshack):


We all know piracy is a bad thing. But when we have not been pirating, and actually DID pay for the film, then the reminder that we cannot skip is actually working against it's purpose.

I believe the same applies to many enforced policies. There is a fine line between getting the behavior we want, and to get the opposite results. It takes incentives, motivation, psychology and control mechanisms.

piracy, security,