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Bad branding

Submitted by Kai on Fri, 2007-09-07 17:35.

Imagine you are a well know, global brand. Your brand includes several high value products with brands that are recognized by anyone. 

Would you protect your brands? Like trademarking them? Patenting the technology? Building public awareness? Promote and market them?

Sure you would.

What if someone then contacts you and tell you that your computers are spewing out spam. Covering your own products, your competitors products as well as any other kind of products we all receive in our inboxes. 

What would you do now?

I bet you would not dig your big, fat head into the sandbox and pretend that the spamming is not happening. I am sure you would instantly recognize the problem, and start investigating, and then clean out your closet. 

There is no way you would do as Pfizer does.

You see, many of the Viagra, Cialis and penis enlargment pill spams you get in your mailbox originate from within the Pfizer network, and Pfizer does nothing about it.  

Pfizer, it is time to realize you need to clean out your closet. if you are not sure how to do it yourself, I know of many who would love to offer a helping hand!

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The blogger is Kai Roer, a European Information security professional.

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