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Do you have the BUZZ?

Submitted by Kai on Thu, 2007-08-30 12:12.

Dear anonymous (I would much rather prefer to say Dear John),

First - I post this as a blogpost instead of a reply to your comment on my post about Jamparii. 

Thank you for your input. As I know you are not only claiming to do what you say, but actually are trying to build your own tool for business networking, I would much rather that you did enter your own name, John.

However, what you are pointing at is true in all new ventures. It does take capital to build success. And there are several different paths to choose from. Jim has chosen one path, and John, you took another path.

My experience tells me that the path of money alone is not enough. To build a successful networking site, you need quality. You need content. You need active users. And you need a value proposition to your users.

Linkedin, Xing and Facebook are three successful networking tools, but they are very different. Ecademy and Viadeo are others. Myspace and Orcut are there too. Just to name a few of your competitors. They offer value. Distinctive value. And they have success. 

You need to present a clear value to me before I will even consider your new tool. No matter how you choose to finance you venture. Scam or not.

This is about risk as well. Do you have what it takes to break the bank? Did you consider all options? Have you done your homework, so you know how to position yourself?

What if you fail? What if it takes twice the time to break even? Or three times the time? What if you only secure half the funds you need? What if only one tenth of the required users actually signs up? 


So the question to you two competitors - do you have the BUZZ?

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The blogger is Kai Roer, a European Information security professional.

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