Website security - a quick primer!

Websites are a vital part of any serious business. As an entrepreneur, it is very easy to think you will save some bucks by buying a cheap website from some some kid (your own, your neighbor+++), and focus only on saving cash.

This approach is wrong.

Again, this approach is wrong. Let me tell you why.

You are running a serious business, and your website is an increasingly important window towards your potential and existing clients. No, do not argue, just accept that as a fact. And your website should present you in a manner that will impose the best possible image of you towards the visitors.

If you do not agree, then you will be much better off by NOT having a website at all. If you choose that path, you can stop reading now :)

With a website, you need to make sure that it imposes the best possible image of you towards your clients, prospects and any other visitor. (Yes, I just told you above). There are a number of factors that needs to be considered with a website, and most of those things there are other blogs that covers much better. Some of the things include:

• Looks and feels - make sure you are using a design that enhances your image.
• Content - you should focus on relevant content, focusing on what you think your visitors need or are looking for. Generally, information on a website is a very cost-efficient way to communicate with your clients and should be used to the maximum effect. As an example, consider making, printing and distributing a 50 page product catalog, versus just publishing the PDF on your website.
• Platform & security - this is the purpose of this post. By avoiding the kids (your own or others) to make your website, you can make sure that you show the high level of standards you want. Use professionals, and make sure they also focus on security of the website. Today, it has become way too easy to hijack websites and use them for bad, and we all need to be responsible. After all, you would not want your customers to be attacked by someone using YOUR website, would you?

The first two points, I suggest you go elsewhere (ask your website development partner for help), but the last one you can check right away by using this quick and easy assessment from Jason. His post is well written, and easy to understand - even if you have no clue of technology or IT.

Go on! Check! And if it turns out your website is at risk, contact your supplier right away and make sure they do their job good!