5 dumb business errors from Avenue Z

Avenue Z is a blog that covers "the trials and tribulations of a new freelance copywriter". Not my usual cup of tea. But, being freelance usually means doing business, and doing business usually means making mistakes. No surprise there.

The errors made by Beth Z at Avenue Z may not seem to grave, nor to relevant at first glance.

But failing to set targets for sales and income very soon mean you are loosing out on opportunities, and reducing profit. And failing to sell to existing contacts usually means you both miss out good business, and also that you spend more time and gain less business (I know of no industry where the cost of getting new clients is lower than getting more business from existing clients).